How Storytelling in Furniture Can Create Narrative Spaces for Gen Z Customers

Furniture is not just a functional object that provides comfort and utility. It is also a medium of expression, communication, and storytelling. Furniture can tell stories about the people who use it, the places where it is made, and the cultures and traditions that inspire it. Furniture can also create narrative spaces, that is, spaces that invite the users to immerse themselves in a story, to experience emotions, to reflect on their identity, and to connect with others. Narrative spaces can enhance the aesthetic and functional value of furniture, as well as the satisfaction and loyalty of the customers.

But how can furniture manufacturers create narrative spaces for their customers? And what kind of stories and spaces appeal to the newest generation of consumers, the Gen Z? In this blog post, we will explore these questions and share some tips and examples from Doocan, a furniture manufacturer that encourages on storytelling and narrative spaces.

Who are Gen Z and what do they want from furniture?

Gen Z are the consumers who were born between 1997 and 2012. They are the first generation to grow up in a world fully connected by the internet and smartphones, making them true digital natives. They are also the most diverse, socially conscious, and pragmatic generation, having witnessed and experienced multiple economic, environmental, and social crises.

Gen Z have distinctive preferences and expectations when it comes to furniture. According to various studies and surveys, Gen Z:

• Tend to be informed consumers, who research and compare options before making a buying decision. 
• Tend to be less loyal to specific brands, and more interested in finding the best deal, quality, and value. 
• Place high importance on brand ethics and corporate responsibility, and are more likely to support brands that align with their values and causes.
• Seek personalization, customization, and uniqueness in their furniture, as a way of expressing their identity and creativity.
• Value experiences over possessions, and look for furniture that can provide them with memorable and meaningful experiences

How can storytelling in furniture create narrative spaces for Gen Z?

Storytelling in furniture can be a powerful tool to engage and satisfy Gen Z customers, by creating narrative spaces that cater to their needs and desires. Storytelling in furniture can be achieved by:

• Using design, material, and craftsmanship to communicate narratives, evoke emotions, and transform spaces. For example organic shapes, natural materials, and artisanal craftsmanship to create furniture that tells stories about nature, sustainability, and culture.
• Using spatial form and layout to create functional narratives that meet the needs and desires of the customers, and offer them an immersive experience. For example, using modular, flexible, and adaptable furniture that can create different scenarios and moods, and promote social interaction and collaboration like crank tables. 

What are some examples of storytelling and narrative spaces from Doocan?

At Doocan, we are passionate about storytelling and narrative spaces, and we strive to create furniture that can tell stories and create spaces for our customers, especially for Gen Z. Here are some examples of our products and projects that illustrate our approach:

• Barnes Collection:

Our Barnes Collection draws inspiration from brutalist architecture, embodying raw aesthetics tells a story of strength and bold design. 

• The Yugen Collection: 

Inspired by the Japandi style furniture, it combines the elegance and simplicity of Japanese and Scandinavian design. The Yugen Collection creates a narrative space that evokes a sense of calmness and serenity. 

For every collection we manufacture, we draw  inspiration from diverse and influential sources, shaping our designs with a creative fusion of ideas

Conclusion

Storytelling in furniture can create narrative spaces that can appeal to and satisfy Gen Z customers, by providing them with furniture that is not only functional and aesthetic, but also expressive, ethical, and experiential. At Doocan, we are committed to creating furniture that can tell stories and create spaces for our customers, and we invite you to join us in this journey. If you are interested in learning more about our products and projects, please visit our website or contact us. We would love to hear from you and to share our stories with you.

Moreover, we can also help you manufacture furniture as per today’s customers with trend-driven designs at factory prices and low MOQs. We have a team of experts who can assist you with design, production, quality control, and logistics. We can also customize our furniture to suit your specific needs and preferences. Whether you need a single piece or a whole collection, we can deliver it to you with speed and efficiency. With Doocan, you can get the best of both worlds: storytelling and manufacturing.